Social Media Data

Social Media Data

Analyze posts on social media to identify key themes and influencers associated with a brand or a topic.

About this course

Analyze posts on social media to identify key themes and influencers associated with a brand or a topic.

Requirements

  • Access to Opus in Quid Pro / ability to 'Upload your own' data
  • Review data from Amazon, Yelp, Glassdoor, or other sources in CSV format

In this Playbook

  • Examples of when to analyze Twitter data
  • Follow-along case exercise: Use Twitter to understand the consumer narrative for a popular new beverage
    • Uploading & preparing social media data
    • How to use Network Regeneration to tune your network for a more meaningful analysis
    • Creating insightful views with social data
    • Sharing your analysis

Curriculum

  • Introduction and set up
  • Introduction
  • Business case and set up
  • Upload Data
  • Curate network
  • Review Network
  • Create a blacklist
  • Regenerate network
  • Answering Questions
  • Answering Question 1
  • Answering Question 2
  • Answering Question 3
  • Sharing your analysis
  • Share your analysis

About this course

Analyze posts on social media to identify key themes and influencers associated with a brand or a topic.

Requirements

  • Access to Opus in Quid Pro / ability to 'Upload your own' data
  • Review data from Amazon, Yelp, Glassdoor, or other sources in CSV format

In this Playbook

  • Examples of when to analyze Twitter data
  • Follow-along case exercise: Use Twitter to understand the consumer narrative for a popular new beverage
    • Uploading & preparing social media data
    • How to use Network Regeneration to tune your network for a more meaningful analysis
    • Creating insightful views with social data
    • Sharing your analysis

Curriculum

  • Introduction and set up
  • Introduction
  • Business case and set up
  • Upload Data
  • Curate network
  • Review Network
  • Create a blacklist
  • Regenerate network
  • Answering Questions
  • Answering Question 1
  • Answering Question 2
  • Answering Question 3
  • Sharing your analysis
  • Share your analysis