Quid Pro News Training

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Quid Pro News Training Program

Learn to create a narrative analysis, compare competitors, understand brand perception, identify trends, and develop a media relations strategy.

Introduction to Quid

Introduction to Quid

Begin your training with an overview of Quid University and what to expect in the News Training Program. Learn about the technology powering Quid and how Quid replaces traditional research methods.

Course 1: Narrative Mapping

Course 1: Narrative Mapping

Learn how to analyze all of the news articles about a given topic, identify common themes, and understand major trends.

Course 2: Share of Voice

Course 2: Share of Voice

Learn to identify top competitors and rank them based on metrics like coverage volume and social media engagement.

Course 3: Brand Perception

Learn how to explore the news around a company to fully understand how its brand is perceived in the media.

Course 4: Trends

Course 4: Trends

Learn to identify similarities between narratives, group them into higher level ideas using Quid, and understand how they evolve over time.

Course 5: Media Outreach Strategy

Course 5: Media Outreach Strategy

Learn how to search for articles published by specific sources, identify reporters associated with those sources, and rank those sources based on various metrics.

Brand Perception Analysis

Analyze how a brand is perceived in the media and identify potential reputation risks

Content Strategy Analysis

Content Strategy Analysis

Analyze the media to inform content and campaign development

Recap & Practice Tests

Recap & Practice Tests

Review key takeaways from the News Training Program and practice using Quid to solve a new business challenge

Risk Analysis

Never before has risk management been so critical for business success or even just stability. Learn how to better leverage Quid to navigate risks impacting both your industry and brand.

Introduction to Quid

Introduction to Quid

Get an overview of Quid products and learn about the technology that powers our products.

Trends Analysis: Overview of COVID-19

Trends Analysis: Overview of COVID-19

Tutorial to help you understand emerging mega-trends in the conversation around COVID-19.

Check your Quid knowledge

Check your Quid knowledge

Check out the tests here, and see if you can answer some commonly asked questions on Quid datasets and capabilities.

Industry Landscape

Industry Landscape

Learn to identify all companies operating in a particular industry, understand its major segments, and learn to spot investment trends.

Brand perception - Zoom

Learn how to fully understand the conversation around any brand

Media Monitoring

Media Monitoring

Learn how to monitor shifts in narrative and industry impact on a weekly basis

Quid Social Training: Crisis Management

Quid Social Training: Crisis Management

Learn the step-by-step process for collecting data in NetBase and importing it into Quid Social to analyze a social media crisis.

Example Quid Analyses

Example Quid Analyses

Browse sample strategic analysis projects completed with Quid

Technology Landscape

Technology Landscape

Learn how to use news, companies, and patents to monitor an emerging technology

PlaybooksPatents

Analyze Your Own Data

Analyze Your Own Data

How to use Quid to analyze any text-based data

Quid 101: Fundamentals for News Analysis

Quid 101: Fundamentals for News Analysis

Explore an overview of Quid fundamentals and a walkthrough of a trend analysis around “The Future of Work” from start to finish.

Client Testimonials

Client Testimonials

Watch our clients describe how they use Quid

Employee Reviews

Employee Reviews

Identify retention risks, employer brand perception and drivers of employee sentiment

Learn to analyze how specific companies are communicating to shareholders/stakeholders in earnings calls.

Market Landscape

Market Landscape

Learn to map the emerging market segments, disruptors and major investors of any industry

Full Picture Technology Landscape

Full Picture Technology Landscape

Learn how to use news, companies, and patents to monitor an emerging technology

CompaniesPatents

Technology Landscape - Patents Analysis

Technology Landscape - Patents Analysis

Analyze intellectual property investments in a particular industry

Intro to Quid Social

Intro to Quid Social

Learn how Quid Social can provide AI-driven social insights on social media content and get a high-level overview of the workflow.

How to Use Quid's Companies Dataset like a Pro

How to Use Quid's Companies Dataset like a Pro

Learn how to use Quid’s companies dataset to find out what’s next for an industry, identify key startups, and understand competitor investment strategies

Social Media Data

Social Media Data

Analyze posts on social media to identify key themes and influencers associated with a brand or a topic.

Building an Expert Search

Building an Expert Search

Learn how to build a strong search for any analysis across Quid’s three datasets.

Generate Insight & Impact with Tags

Generate Insight & Impact with Tags

Learn more about Tags, that enable you to cut and slice your data, develop richer insights and create more

Uncovering Hidden Risks

Uncovering Hidden Risks

Understand how to leverage Quid to navigate risks impacting both your industry and brand.