Quid Pro News Training

Reset

Quid Pro News Training Program

Learn to create a narrative analysis, compare competitors, understand brand perception, identify trends, and develop a media relations strategy.

Introduction to Quid

Introduction to Quid

Begin your training with an overview of Quid University and what to expect in the News Training Program. Learn about the technology powering Quid and how Quid replaces traditional research methods.

Course 1: Narrative Analysis

Course 1: Narrative Analysis

Learn how to analyze all of the news articles about a given topic, identify common themes, and understand major trends.

Course 2: Share of Voice

Course 2: Share of Voice

Learn to identify top competitors and rank them based on metrics like coverage volume and social media engagement.

Course 3: Brand Perception

Learn how to explore the news around a company to fully understand how its brand is perceived in the media.

Course 4: Trends Analysis

Course 4: Trends Analysis

Learn to identify similarities between narratives, group them into higher level ideas using Quid, and understand how they evolve over time.

Course 5: Media Outreach Strategy

Course 5: Media Outreach Strategy

Learn how to search for articles published by specific sources, identify reporters associated with those sources, and rank those sources based on various metrics.

Brand Perception & Reputation Risk

Analyze how a brand is perceived in the media and identify potential reputation risks

Content Strategy

Content Strategy

Analyze the media to inform content and campaign development

Recap & Practice Tests

Recap & Practice Tests

Review key takeaways from the News Training Program and practice using Quid to solve a new business challenge

Technology Landscape

Technology Landscape

Learn how to use news, companies, and patents to monitor an emerging technology

PlaybooksPatents

Social Media Data

Social Media Data

Analyze posts on social media to identify key themes and influencers associated with a brand or a topic.

Analyze Your Own Data

Analyze Your Own Data

How to use Quid to analyze any text-based data

Example Quid Analyses

Example Quid Analyses

Browse sample strategic analysis projects completed with Quid

Client Testimonials

Client Testimonials

Watch our clients describe how they use Quid

Employee Reviews

Employee Reviews

Identify retention risks, employer brand perception and drivers of employee sentiment

Learn to analyze how specific companies are communicating to shareholders/stakeholders in earnings calls.

Check your Quid knowledge

Check your Quid knowledge

Check out the tests here, and see if you can answer some commonly asked questions on Quid datasets and capabilities.

Trends Analysis: Overview of COVID-19

Trends Analysis: Overview of COVID-19

Tutorial to help you understand emerging mega-trends in the conversation around COVID-19.

Introduction to Quid

Introduction to Quid

Get an overview of Quid products and learn about the technology that powers our products.

Brand perception - Zoom

Learn how to fully understand the conversation around any brand

Media Monitoring

Media Monitoring

Learn how to monitor shifts in narrative and industry impact on a weekly basis