Content Strategy Analysis

Content Strategy Analysis

Analyze the media to inform content and campaign development

About this course

Learn how to find unique topics of interest to your audience with this Content Strategy playbook.  Common applications of Content Strategy analysis include: 

  • Marketing or communications campaign development
  • Publisher content development to maximize ad revenue
  • Provide direction for thought leadership publications
  • Social media or blog content inspiration

In This Playbook

  • Setting up at Topic search
    • Boolean logic
    • Using filters and topic cards
  • Building key views to inform content strategy
    • Top themes by sentiment
    • Timeline - Emerging themes and influential events
    • Using scatterplot to find content whitespace
  • Sharing Your Analysis

Curriculum12 min

  • Introduction
  • Introduction 1 min
  • Network Curation
  • Create Search 2 min
  • Explore Network 2 min
  • Analyzing data and answering questions
  • Answering Question 1 2 min
  • Answering Question 2 2 min
  • Answering Question 3 2 min
  • Sharing your analysis
  • Sharing your analysis 1 min

About this course

Learn how to find unique topics of interest to your audience with this Content Strategy playbook.  Common applications of Content Strategy analysis include: 

  • Marketing or communications campaign development
  • Publisher content development to maximize ad revenue
  • Provide direction for thought leadership publications
  • Social media or blog content inspiration

In This Playbook

  • Setting up at Topic search
    • Boolean logic
    • Using filters and topic cards
  • Building key views to inform content strategy
    • Top themes by sentiment
    • Timeline - Emerging themes and influential events
    • Using scatterplot to find content whitespace
  • Sharing Your Analysis

Curriculum12 min

  • Introduction
  • Introduction 1 min
  • Network Curation
  • Create Search 2 min
  • Explore Network 2 min
  • Analyzing data and answering questions
  • Answering Question 1 2 min
  • Answering Question 2 2 min
  • Answering Question 3 2 min
  • Sharing your analysis
  • Sharing your analysis 1 min