- Introduction
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Introduction 1 min
- Network Curation
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Create Search 2 min
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Explore Network 2 min
- Analyzing data and answering questions
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Answering Question 1 2 min
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Answering Question 2 2 min
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Answering Question 3 2 min
- Sharing your analysis
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Sharing your analysis 1 min
Content Strategy
Analyze the media to inform content and campaign development
Learn how to find unique topics of interest to your audience with this Content Strategy playbook. Common applications of Content Strategy analysis include:
- Marketing or communications campaign development
- Publisher content development to maximize ad revenue
- Provide direction for thought leadership publications
- Social media or blog content inspiration
In This Playbook
- Setting up at Topic search
- Boolean logic
- Using filters and topic cards
- Building key views to inform content strategy
- Top themes by sentiment
- Timeline - Emerging themes and influential events
- Using scatterplot to find content whitespace
- Sharing Your Analysis