Brand Perception & Reputation Risk

Brand Perception & Reputation Risk

Analyze how a brand is perceived in the media and identify potential reputation risks

About this course

Analyze how a brand is perceived in the media.  Brand Perception analysis can help uncover brand strengths or potential reputation risks. 

Common applications of Brand Perception analysis include:

  • Campaign development
  • Brand risk identification & mitigation
  • Evaluate the impact of a brand reputation event
  • Understand what topics or concepts are most associated with your brand

In This Playbook

  • Setting up your Search:
    • Using entity operators to focus on a company
    • Adding filters to exclude noisy news, such as market research or stock news reports
  • Best practices for exploring and preparing your data for analysis
  • Setting up insightful views to answer your questions
  • Sharing Your Data
  • Additional Resources
    • Brand Reputation Workflow cheatsheet
    • Sample Brand Reputation Analysis

Curriculum12 min

  • Introduction
  • Introduction and set up 1 min
  • Setting up your analysis
  • Set up your search 2 min
  • Curate Network 2 min
  • Answering Questions
  • Answering Question 1 2 min
  • Answering Question 2 2 min
  • Answering Question 3 2 min
  • Sharing your analysis
  • Sharing 1 min

About this course

Analyze how a brand is perceived in the media.  Brand Perception analysis can help uncover brand strengths or potential reputation risks. 

Common applications of Brand Perception analysis include:

  • Campaign development
  • Brand risk identification & mitigation
  • Evaluate the impact of a brand reputation event
  • Understand what topics or concepts are most associated with your brand

In This Playbook

  • Setting up your Search:
    • Using entity operators to focus on a company
    • Adding filters to exclude noisy news, such as market research or stock news reports
  • Best practices for exploring and preparing your data for analysis
  • Setting up insightful views to answer your questions
  • Sharing Your Data
  • Additional Resources
    • Brand Reputation Workflow cheatsheet
    • Sample Brand Reputation Analysis

Curriculum12 min

  • Introduction
  • Introduction and set up 1 min
  • Setting up your analysis
  • Set up your search 2 min
  • Curate Network 2 min
  • Answering Questions
  • Answering Question 1 2 min
  • Answering Question 2 2 min
  • Answering Question 3 2 min
  • Sharing your analysis
  • Sharing 1 min