- Introduction
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Introduction and set up 1 min
- Setting up your analysis
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Set up your search 2 min
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Curate Network 2 min
- Answering Questions
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Answering Question 1 2 min
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Answering Question 2 2 min
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Answering Question 3 2 min
- Sharing your analysis
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Sharing 1 min
Brand Perception & Reputation Risk
Analyze how a brand is perceived in the media and identify potential reputation risks
Analyze how a brand is perceived in the media. Brand Perception analysis can help uncover brand strengths or potential reputation risks.
Common applications of Brand Perception analysis include:
- Campaign development
- Brand risk identification & mitigation
- Evaluate the impact of a brand reputation event
- Understand what topics or concepts are most associated with your brand
In This Playbook
- Setting up your Search:
- Using entity operators to focus on a company
- Adding filters to exclude noisy news, such as market research or stock news reports
- Best practices for exploring and preparing your data for analysis
- Setting up insightful views to answer your questions
- Sharing Your Data
- Additional Resources
- Brand Reputation Workflow cheatsheet
- Sample Brand Reputation Analysis